What Is Your Summer Sole?

The summer sun has packed its bags and gone off on its holidays for another year, but we still have some warm memories of the brightest season of all. The World Cup brought us Vuvuzela drones and a whirlwind of colour and excitement - followed by crushing disappointment for followers of England, of course. But spirits didn’t dip too low, the beaches were packed, the sea full of splashy revellers, and pretty much everyone made the most of the available sunshine.

And no summer season would be complete without the easygoing, funky footwear crazes that are flip flops and plimsolls. Leading the way again were footwear giants Espadrilles and Havaianas, whose broad and colourful ranges were seen across the globe. Havaianas in particular had an impressive summer launch in Milan where some lovely models were out and about sporting outfits made entirely of flip flops!

Espradilles, too, came back strong again with its funky and hip range, appealing to a broad market, with many different designs and colours, and related products. Their slip-on design and functionality always puts them near the top of the plimsolls market, but they are facing stiff competition this year, with Flossy Plimsolls emerging as a leading player.

Flossy’s Mediterranean boat shoe style took the Ibiza club scene by storm last summer, and they had another storming season this year. The classic white plimsolls and black plimsolls have become popular for their versatility and superior comfort, with a hip style that can be used anywhere from the beach and gym, to a night out on the town.

As Espadrilles and Havaianas constantly tweak and improve their range to suit their customers, Flossy has kept up, with a new range due for 2011. The style and comfort remains, but the new design is due to be tougher, more durable and refined, with three classic colours: charcoal, beige and navy.

Flossy plimsolls, as with most of the summers leading footwear brands, will be available from the high street shop Office at superb prices. You can also grab good deals at Flossy’s own website flossyplimsolls. Whatever you wear next summer, make sure you do it with style, flair and sole!